"We live in a society in which spurious realities are constructed by the media, by governments and by big corporations. We are bombarded with pseudo realities fabricated by very sophisticated people using very sophisticated mechanisms. Perhaps for many designers irony is the only possible response to a media space where it’s impossible to distinguish reality from manipulation. Yet the imaginary foundation is future-focused, and always has been, so we’re exploring what comes after we push through the darkness; we’re already revelling in the beauty on the other side of the looking glass. And believe me, it’s wonderful. Living creatively and joyfully requires dismissing gloom, defeatism and negativism. We acknowledge problems, but we do not allow them to dominate our thinking and our direction. So we prefer to be for rather than against, to create solutions rather than to protest against what exists. There are things worth believing in; there are things worth being passionate about; and so our action must not be a reaction but a creation. For ideas catch the dewdrops and reflect the cosmos, so let those ideas be noble, let them be poetic and let them be beautiful."
Words by Jason Silva